BMW of North America, in partnership with Scenic America and BMW centers like Isringhausen, will plant 25 trees for every electric vehicle test drive taken between April 18 and May 1. As the only national nonprofit dedicated to preserving and enhancing the visual character and beauty of the nation’s natural landscape, Scenic America will help BMW plant trees in fire-damaged woodlands.

BMW strives to be environmentally conscious in all ways possible, and aligning with Scenic America advances its sustainability goals by planting trees. The trees planted through this initiative will remove carbon dioxide from the atmosphere, produce oxygen that we breathe, and provide a home for wildlife. A canopy of trees in an urban environment will moderate temperatures, reduce energy use, and cut smog levels.

BMW currently offers three fully electric models in the U.S. – the BMW iX Sports Activity Vehicle and the BMW i4 and BMW i7 Sedans. The first ever fully electric BMW i5 Sedan will arrive later this year as BMW sets out to triple 2022 EV sales in 2023. BMW also offers plug-in hybrid electric variants of some of its most popular models including the BMW X5 xDrive45e, BMW 330e and BMW 530e. The plug-in hybrid electric BMW XM Sports Activity Vehicle has also recently begun arriving in showrooms.