Isringhausen Imports recently lent a hand to a famous local retailer as part of a marketing promotion. It seems Scheels, a nationwide sporting goods and outdoor equipment retailer, challenged its locations to come up with unique ideas to promote a new Lego kit: the Lego Technic Porsche 911 RSR building set. Naturally, the Springfield store reached out to Isringhausen for help.

Scheels created a time-lapse video of the 1,580-piece Lego car being built. Then, the toy car was placed in front of the store, where it “transformed” into an actual 911 RSR, emblazoned with the Isringhausen logo. To achieve this, a one-of-kind video/photo shoot was arranged in the Scheels parking lot. The video is now playing online as part of various ad networks. One Isringhausen employee even saw it during a game of Candy Crush! View the ad here.

About the Lego Car

The Lego Technic Porsche 911 RSR building kit was developed in partnership with Porsche and accurately captures the car's unique appearance, including its prominent rear wing. Features include working steering, independent suspension and a six-cylinder boxer engine with moving pistons.

About the Isringhausen Car

The full-size car used in the photo shoot is a 2019 Porsche 911 GT2 RS Clubsport, a single-seater, near-standard production-based race car. The 700-hp Clubsport is equipped with a welded-in safety cage, a racing bucket seat, and a six-point safety harness and is not intended for street driving.