BMW is stepping up its appreciation for public service by expanding its Military Incentive Program to include First Responders, bringing well-deserved savings to even more everyday heroes. Eligible roles now include:
• Law enforcement officers
• Firefighters
• Emergency medical technicians (EMTs)
• 911 dispatchers
• Federal law enforcement agents
This expanded program is now officially called the BMW Military and First Responder Incentive. Eligible individuals can receive between $500 and $5,000 off the lease or purchase of a new BMW vehicle. It’s our heartfelt way of recognizing your courage, commitment, and daily sacrifices.
The discount amount depends on the model and financing terms. Examples:
• BMW 2 Series: up to $1,500 off
• BMW 3 Series: up to $2,500 off
• BMW iX and i7 (electric models): up to $5,000 off
Family Benefits
Immediate family members of military personnel are also welcome to take advantage of this offer. Plus, this incentive can be combined with most other BMW promotions, giving you even more ways to save.
How to Qualify
Verification is handled through ID.me, which confirms your professional status and generates an offer code to use at Isringhausen BMW and other participating dealerships.
If you're eligible and thinking about getting a new BMW, there's no better moment to make the most of these exclusive savings.
Click here to see our new BMW inventory.