2022 marks the 50th anniversary of the founding of BMW M. To help celebrate half a century of performance and racing cars from the iconic brand, U.S. customers who opt for a BMW M automobile (M3, M4, X3 M, etc.) with a production date from March 2022 will have their vehicle's front, rear and wheel hubs adorned with emblems inspired by the classic “BMW Motorsport” logo. The logo will be optionally available on BMW M performance models (M340i, M440i, X3 M40i, etc.). As an alternative to the conventional BMW emblem, it signals passion for racing and for the roots of the BMW M brand. This unique offer in the history of BMW M will be available for order from the end of January 2022.
In addition to the emblems, 50 iconic and historically significant BMW M paint finishes will be offered for select models in the anniversary year 2022. Style-defining colors such as Dakar Yellow, Fire Orange, Daytona Violet, Macao Blue, lmola Red, or Frozen Marina Bay Blue refer to the various eras of BMW M’s 50-year history.
The BMW logo with the shifted semicircles in blue, violet, and red was first used in 1973 on the racing cars of BMW Motorsport, which had been established a year before. In 1978 and with the debut of the BMW M1 the three-color stripes slanted to the right and leaning on the letter M followed. Even beyond the motorsport scene, it became a trademark with particularly high recognition value and identification power.
See our lineup of BMW M vehicles.