BMW of North America is proud to offer customers and enthusiasts the opportunity to experience newly enhanced driver training courses for both the BMW and MINI Driving Experiences. The BMW Performance Center West in southern California and the BMW Performance Center East in Spartanburg, South Carolina now bear the seal of quality “BMW Driving Experience, Official Partner of BMW M.”
The BMW Performance Center West is the latest location for the BMW and MINI Driving Experience in North America. It is located a few miles outside La Quinta, about two hours’ drive southeast of Los Angeles and was the second of its type in the USA when it was opened in 2014. It covers an area of 32 acres and features a 1.4 mile circuit with a 6 acre paddock, a skid pad, and an 8,500 square foot performance facility.
In 1999, BMW opened the BMW Performance Center East not far from the BMW plant in Spartanburg, South Carolina. This was the company’s first permanent performance driving center in the USA. Since its opening, more than 161,000 BMW customers have taken part in courses. More than 9,700 customers have attended courses at the BMW Performance Center West in the first two years since it was opened.
About the BMW and MINI Driving Experience
Under the slogan “Pure Passion Pure Adrenaline Pure Performance Pure Joy”, the BMW and MINI Driving Experience plays an important role in improving driving safety on public roads, while at the same time conveying the joy of driving for which BMW is renowned. The BMW and MINI Driving Experience fulfils its social responsibility with its driver safety courses on asphalt and snow, which give the customers all the basics they need to drive safely and competently.
The same can be said of the internal BMW driver training for approximately 20 different internal driving licences. On the other side of the coin are spectacular racetrack and drifting courses, which allow customers to enjoy emotional and action-packed experiences in powerful BMW M vehicles.
Click here for more information on the BMW Performance Driving Center nearest you.